AirBnB: Experiences
This project involved standardizing, editing, and clarifying various elements of the AirBnB UI to match with their internal copy guidelines.
Fields for copywriting included:
• Title
• Subtitle
• Host title
• Recognition Highlight
• Activities titles & descriptions
• Host Bio
• Photo captions
Zebra Technologies
Hardware Products
(Smart cameras, Frame grabbers, Vision controllers, etc)
The goal was to create a landing page for Imaging hardware products that easily guide a customer to relevant product information like our documents page, downloads, support, and other services.
The products were grouped by their functionality and each card provided a short and concise description of the product capabilities.
Software Products
(SaaS, Imaging Library, Intuitive training UI, etc)
For the software products, our approach was a little different. Because the is a range of available software that is capable of many often overlapping tasks, the information was grouped into customer benefits.
I provided a quick highlight of the benefits that each software suit provides, whether it’s interoperable flexibility, powerful image recognition, or an intuitive user experience. The customer can then proceed to their desired solution to get more information.